Tips for Effectively Using Social Media for Your Small Business (For Introverts)

Tips for Effectively Using Social Media for Your Small Business (For Introverts)

If you are anything like me when it comes to personal social media networks, you prefer to stay as far away from them as possible. I passively use video sharing platforms like YouTube on a regular basis and I engage with my friends, loved ones, and clients on WhatsApp quite frequently. However, I never quite jumped on to the social media bandwagon during the peak of its emergence.

This is primarily because I am a very private person and somewhat of an introvert in unfamiliar social settings. I have never really come to terms with sharing some the most intimate and sacred moments of my life or those of my family. Also, as one of my dear friends often says, “I want to control my own narrative”.

While I do not have many personal social media accounts, I have created and maintained a few social media accounts for my businesses throughout the years. And, I often help clients grow their social media presence for their career or business endeavors. While I make a conscious effort not to engage in social media in my personal life, I consider it to be a necessary tool for business-related matters.

In fact, if you operate certain types of businesses it is absolutely essential to have a social media presence. However, most businesses can benefit from maintaining a positive social media presence. Doing so allows you to capture a wider audience which can potentially help your business grow and flourish at a faster pace.

If you are an introvert or otherwise prefer to remain anonymous in your personal life, there are ways to effectively employ social media while maintaining your privacy and anonymity. Many social media platforms like Facebook, Instagram, Pinterest, and Twitter offer business versions of their platforms. This option allows you to use your business name and business-related images in your profile. You can also easily advertise and promote your products or services through these platforms.

Here are a few more tips to help you effectively use social media for your business:

Select the Right Platform

While I advocate the use of social media for business owners, I also caution them to be wise. There are more than 65 popular social media websites worldwide that you could potentially use to leverage your business. As such, you must select the platforms that you use with caution and care.

On average 2-4 social media networks are sufficient for small business owners, especially for those who self-manage their social media presence. Creating, scheduling, and moderating social media posts can be time-consuming if you do it as frequently as you should (more in this later).

In general, the platform that you choose should be based on your target audience, type of business, and desired reach. While the larger platforms like Facebook, YouTube, Twitter are great for reaching larger general audiences, they may not be best for smaller businesses that operate within niche markets. Instead, you may want to use social media networks with fewer followers that have a more targeted focus. This way you can get the word out about your business with less competition and noise.

Post Frequently and Consistently

At minimum you should have your own business blog. This is a space where you can freely create and share your thoughts and content without having to worry about external regulations, policies, or guidelines. Also, a business blog is a living, breathing marketing tool that helps you connect with your consumers in a more intimate and natural way. In addition to your blog, you should create accounts with some of the major and/or minor social media networks as discussed earlier.

You should post content to your business blog and social media channels on a frequent and consistent basis. The more you post, the better your chances of getting ranked by Google and other search engines.

There is no magic number for how often you should post to your blog or other social media networks. However, on average 2-4 posts per week will typically get you recognized easier by search engines and customers. On average social media channels with more than 400 posts get more traffic.

These numbers may seem daunting so don’t get overwhelmed if you can’t post this often. The key is to do what works best for you and your business. You may want to start off posting two or more times per week in the first 3-6 months and slowly decrease your posting frequency as your business grows.

However, don’t stop posting altogether – once you have built up enough content it is best to maintain a weekly or bi-weekly posting schedule. The name of the game is consistency. The more consistent you are the greater your chances of building a larger customer base.

Post Relevant, Quality Content

Your content should be useful for your consumer base in some type of way. Whether you are sharing ideas or tips or showcasing your product line, your social media content should make sense in the context of your business operations. You should not be posting pictures of your children, pets, or vacations on your business social media networks unless this type of content is relevant to your product or service line.

Your post don’t have to be extensively long, but they do need to be of high quality. Your content should be well-written and virtually free of grammatical, spelling, and syntax errors. It should likewise be accurate and honest. Once you establish yourself as an expert or artisan in your industry your customers will begin to look to you as an authority. So be careful with the content that you publish on any social media network.

30 thoughts on “Tips for Effectively Using Social Media for Your Small Business (For Introverts)

  1. My advertising is simple indicative to both men and women if they have a weight loss problem and every sales contributes to my long standing hobby by achieving income via the internet.

    1. Thanks for your input Joseph. Yes, it is very important to have a simple marketing strategy. Adding social media elements to your marketing scheme can also increase your outreach.

  2. It is pivotal to possess a basic marketing strategy. It really helps a great deal if you dd social media elements to your marketing tactic.

  3. The best rule to follow in social media marketing is that the more active, the more likely to be exposed therefore reaching more audience. I think this could help a lot.

  4. Well, I agree with this that almost all businesses need a social media presence with current technological advancements if you don’t want to be left behind and lose consumers. Moreover, you only need to use your company name and logo to interact online, so your privacy is maintained.

  5. Quality and rich materials posted will definitely pull customers to your page. And also consistensy is key, dont be lazy, nothing good comes easily. I love this post, thanks

  6. The effectiveness of your works on social media is showcased by how effective and quality the items used are. Regular updating will definitely boost your efforts.

  7. Thanks for sharing these valuable tips. Sharing good quality content has become a need especially to promote business.

  8. Creating a friendly and honest page is a key to having a successful business. Online business is a great platform for introverts.

    1. I agree with you that an online business is often a great way for introverts to begin their entrepreneurship journey.

  9. As an introvert myself, I can totally relate to your sentiments about social media. I really can’t thank you enough for sharing this.

  10. Much like you, I prefer to use social media for my professional pursuits. I keep my personal life private.

  11. I totally had no idea that social media platforms like Facebook, Instagram, Pinterest, and Twitter offer business versions of their platforms. I wish I had known this earlier. Better late than never though

  12. Is it worth it to employ a social media manager? What’s your take on this?

    1. Excellent idea! Yes, it may be worth the expense especially as your business grows and you have less time to focus on your social media campaign.

  13. To add on to all this, some social media platforms can help boost your business page for a small fee. I think that’s a good tool to take advantage of too.

  14. A business blog is absolutely necessary. You never know when your social media page may be banned since they are regulated by the social media platform owners.

    1. I absolutely agree. Many YouTubers are beginning to move some of their content to their own websites, Patreon, or similar platforms for this very reason.

  15. The reason I fear social media is the trolls and people who may be out to hurt your brand. Things can go bad really fast.

  16. Traditional businesses are usually hesitant to adopt the use of social media. I think they are missing out a great deal.

  17. A few small businesses may hold on using social media as it can potentially be a source of more expenses. However, I think the benefits far outweigh the shortcomings.

  18. Much like everything, social media is like a double edged sword. It can be very helpful if used well and very damaging if used in the wrong way.

  19. The thing that pulls me more towards the use of social media is its ability to reach a targeted audience. Facebook is particularly very good at this.

  20. Thank you for sharing this tips, I just started with my youtube channel, this will help me grow. This is a great help.

  21. I am so happy to come across this blog. I will surely try to follow your tips and hopefully our family business will grow steadily.

  22. You raise some great points and ideas, thank you. One other good tip I heard was to decide in advance what you’re prepared to share of yourself (as social media demands something personal) and stick with that. It can help the introvert inside be more comfortable as you don’t share anything else.

    1. This is very true. You need to decide beforehand how much you are willing to share with others as information that you share on social media can have long-lasting effects. You also have to keep in mind that your business reputation is stake when you share information on social media.

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